World Bank Bangladesh
Communication for an IFI portfolio
A long, quiet portfolio of work for an institution that doesn't usually make noise.
Different World Bank teams, different briefs, one underlying ask. Take dense economic, climate, and social material from analysts who are not communicators by trade, and ship it as work that government, donors, and the public can actually read. Some of it is film. Some of it is policy document design. All of it has to survive a careful reviewer.
End-to-end creative production across the ASSET Project, the World Bank's 50th Anniversary in Bangladesh celebrations, the Bangladesh and Bhutan Policy Document design, the report launch of An Unsustainable Life: A Report on Heatwaves, and the Bangladesh Poverty Assessment. Animated explainers, live-action film, print, layout, and the slow back-and-forth with technical leads to keep the data exact while the prose stays human.
The work travelled where it needed to travel. Reports got launched, films got screened, policy documents went into circulation. None of it went viral; that wasn't the brief. The brief was: hand the institution a piece of communication that doesn't quietly embarrass the analysis underneath. We did that for years.
Keep the rigour intact, and make it travel.