§ About

Behind the work.

— § Studio side · 2026
§ About

Behind the work.

An operator working between sectors and tools. A builder who happens to see clearly. The MO changes shape as the work changes.

Studio Imagine started in my undergrad. For the master's I switched to Development Studies. The degree changed how I read briefs. Today, Anirar 360 carries the development work, Studio Imagine carries the rest, and a few products are in motion. What hasn't changed is what I notice. When accountability lives across continents and committees, quality drifts from a feeling to a checklist. You see it in the ceremonies: a press launch for a few dozen wheelchairs, costlier than the gift it celebrates. The gap between visible help and actual help is the most interesting problem in this sector, and it is finally solvable.

The work is the only honest currency.

The new tools reward outcomes, not ceremonies. That is where my better hours go now. I work with people who can decide. I build things that work. The rest of the time belongs to the family.